About Lisa

As President of BottomLine, Lisa supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why her team and Lisa hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what
others may not. BottomLine’s global team helps clients implement kick-ass strategies centred on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

Fueled by research and competitive analysis, BottomLine strengthens their client’s mission and creates actionable strategic plans to maximize their message, provide the tools, materials and content to get going that much faster. They help their clients to optimize their marketing spend to ensure their budget isn’t going into the woodchipper by shining a light on what they’re missing in their current strategy. By leveraging data and an analytical approach, they build their strategies to have a huge impact on their bottom line.

When Lisa is not working with Challenger Brands through BottomLine, she sits on several not-for-profit and for-profit boards; She is an active member of the Women Presidents’ Organization, as well as the Alberta IoT Association. She supports Alberta’s growing technology ecosystem through
her work with Alberta IoT as chair of their annual charity golf tournament, a volunteer for their Centre of Excellence and Startup Visa Program, and facilitator in their business accelerator program. Similarly, she is an ambassador for the International Deal Gateway which facilitates direct transactions on a blockchain platform. Previously, she was a
mentor in the ATBx startup program.

In an endeavour for continuous learning and improvement, She recently graduated from Harvard School of Business Strategic Planning and Customer Focus certification programs.

 Lisa says, “I was able to help many of my clients grow from local brands into globally recognized names. Having worked in global markets across a variety of sectors ranging from small business to large multinational brands, some of my favourite Challenger clients include Whipcord Corporation, Verge Technologies, Inc., Canada Pipeline Accessories, 3D-P, PilotsFriend (as seen on Dragons Den), Home Depot and Axia Fibernet. Continually diving deeper into the science behind Challenger Brands, I use my CDMP in digital marketing to design deeper strategies for real brand impact.”