About Sonya

Sonya Ruff Jarvis is the Founder of the eRetailer Summit, an annual face-to-face event devoted exclusively to understanding the digital influence and learning to leverage the internet as a distribution channel, specifically for the home improvement marketplace. In addition, Sonya is the Managing Member of Jarvis Consultants, LLC which provides customized consulting services in strategic development, marketing and promotion. Sonya is also the Founder/President of JC Event Group, an events management company that focuses on creating, facilitating, managing and producing original events.

Sonya has been a part of the b-to-b retail industry, working across all types of retail formats and categories, for nearly 30 years; and, is a veteran to the event management industry. During her tenure as Vice President at Reed Exhibitions, she originated a new customer approach known as TAP (Targeted Attendee Program). The TAP model identified, created and sustained top attending customer relationships as leverage to engage and optimize ROI for exhibiting customers. The program was implemented worldwide yielding increased attendance, higher exhibitor satisfaction and optimal loyalty scores.

An expert in the field, Sonya has been published in numerous retail industry b-to-b publications. Sonya is a book author of Mindful Minutes: A Marketer’s Journey through Business and an anthology Mentoring Moments: 14 Remarkable Women Share Breakthroughs to Success both published by Enhanced DNA Publishing.

Sonya earned her M.B.A. in Marketing from New York Institute of Technology and a B.A. in Communications from Hiram College. She and her husband, Scott Jarvis, an attorney, have a daughter and reside in Connecticut.